About
Having gained a first class degree in photography and design, Jo Ward has gone on to establish herself as a quality general practice photographer.
Drawing on the experience gained working with established Photographers, Designers and Film Makers, Jo has the ability to capture the inherent beauty in whatever she photographs. Reknowned for her professionalism, Jo has developed a reputation for reliability by ensuring she knows exactly what her clients want.
Her portfolio is a testament to her versatility; it includes works undertaken for advertising campaigns, annual reports, editorials, corporate portraits and product shots. ‘I relish the variety in my work, from animals, children and yoghurt pots to coal mines, building sites and riots...’
Jo’s clients are as diverse as the applications for her photography - she deals with small local firms and major international corporations. From Mick’s Motors to Marks & Spencer, a local Pub to Hilton Hotels, portraits of Hugh Grant, Sebastian Falkes and Tina the Cleaner. It has been a deliberate policy to remain country based and by keeping overheads down, prices are also ‘suprisingly reasonable’.
The Coach House
Castle Street
Winchcombe
Gloucestershire
GL54 5JA
studio: 01242 604274
mobile: 0777 940 3220
e-mail:
jo@jowardphotography.co.uk
I would always prefer to give an accurate quote based on a full description of your photographic project. Please use this as a guide only.
Photographic Rates
Day from £325
1/2 Day from £175
Hourly from £ 65
Travel at the standard 40p/mile.
Flights etc at cost.
Film and processing generally at £15 per roll.
Digital download time at £30 per hour.
Props etc at cost.
Stylists, location finding, home economy, set builders and models can be provided at cost.
On large shoots a photographic assistant may be required (a good assistant can increase productivity by 100%. …well worth it!)
I have a small studio in Winchcombe and access to others of various sizes in the local region.
Film Types & Formats
A brief and personal explanation of the bewildering choice (to the uninitiated!) of film formats, types and scans.
Film Formats:
35mm
Why: The most economical, giving the maximum number of shots per roll of film.
When: Simple action/reportage/flash on camera situations.
Pros: Spontaneous. Very portable.
Suitability: Public Relations, Location and Reportage work.
Cons: Lowest reproduction quality. Difficult to view. No Polaroid tests.
120 or Medium Format
Why: The common standard for commercial use. 10-12 frames per roll.
When: High quality reproduction is expected.
Pros: Larger negs/trans. Polaroid previews with instant appraisal of shot.
Suitability: Studio and Location. Advertising, industrial and commercial.
Cons: Higher film usage than 35mm. Not very spontaneous and slower.
5 x 4 Large Format
Why: Highest quality required. Finest detail and selective focus.
When: Control of perspective required. Also, in studio for special effects.
Pros: Total control of perspective. Highly creative.
Suitability: Studio and especially architecture.
Cons: Very slow to use. Expensive in both time and materials.
Film Types:
Transparencies
(commonly referred to as ‘trans’ or in the case of 35mm, slides.)
Why: Commercial standard. First Generation image.
When: Multi-use. Brochures, audio/visual and public relations.
Pros: Positive images. True representation of colours. Fastest turnaround.
Cons: More expensive to produce prints from. Handle with care.
Colour Negative & Prints
Why: Very versatile
When: Public Relations. Mixed or difficult lighting.
Pros: Colour or B&W Prints can be obtained from same negatives.
Cons: Colour matching difficult. Proofs or 1st run prints required.
B&W Negative and Prints
Why: Black and white only required.
When: Good for portrait and landscape work
Pros: High quality hand finished B&W prints. Special toning effects.
Cons: Need contact sheet to order.
Digital Capture
Why: Direct to computer. No film required.
When: Web sites and brochures.
Pros: Fast, instant manipulation.
Cons: Colour not always accurate. Quality better on film when large prints required.